What worries Chinese consumers?

Chinese consumers say that their worry about food safety has increased over the last two years according to an IBM telephone survey. There is difference in how much consumers trust manufacturers and retailers. Consumers in the U.S. and UK think food manufacturers and retailers will handle food responsibly.
Consumer Product companies have a accountability to defend their brands," said J. Chris Harreld, of the Institute for Business Value, IBM China. "A part of that accountability involves winning and earning the trust of consumers. IBM can help businesses implement integrated traceability solutions to collect transparent and trustworthy information to track a product from farm all the way to fork."
The IBM Full Value Traceability study is based on the findings of a phone survey conducted among 300 adults across Beijing, Shanghai, Guangzhou, Wuhan and Chongging, China.
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